Black Friday 2017

ASOS hails ‘exceptional’ Christmas sales after introducing same-day deliveries

On-line style retailer ASOS noticed a leap in revenues within the ultimate months of 2017, boosted by worldwide gross sales and the draw of same-day deliveries at its UK enterprise.

In its newest buying and selling replace, the corporate reported a 28 per cent rise in whole group income to £808.4m for the 4 months to December 31, helped by “distinctive efficiency” within the UK the place retail gross sales climbed 23 per cent to £300.9m, each at fixed currencies.

The division benefited from speedier deliveries and the retailer’s “attempt before you purchase” supply, which lets clients order merchandise to attempt at house and solely pay for what they determine to maintain, reasonably than having to hunt a refund.

ASOS stated its UK efficiency was “distinctive” regardless of a “difficult market”.

Worldwide gross sales, in the meantime, rose 32 per cent over the interval, with EU gross sales surging 34 per cent and its US operations reserving a 28 per cent enhance.

Gross sales throughout the rest of its worldwide enterprise – together with Australia and Russia – had been up 32 per cent.

Chief govt Nick Beighton stated: “I am happy to report a powerful efficiency through the interval together with peak. We achieved an distinctive efficiency within the UK, while momentum in worldwide gross sales continued.

“We acquired 2.6 million energetic clients 12 months on 12 months and noticed encouraging actions throughout all key buyer KPIs (key efficiency indicators).

“Velocity in our know-how programmes continued, with a report variety of releases. Our buyer proposition was additional enhanced within the UK with the launch of Strive Earlier than You Purchase and ASOS Immediate, our same-day supply proposition.”

The whole variety of orders positioned within the interval jumped 30 per cent 12 months on 12 months to 20.2 million, whereas the typical frequency of orders – accounting for the entire orders per buyer over the previous 12 months – was up eight per cent.

The variety of visits to its web site additionally grew in December to 174 million, up from 139 million a 12 months earlier.

ASOS confirmed its full-year steering for 2018, however stated capital expenditure was more likely to be on the higher finish of earlier steering of round £200m to £220m.

Mr Beighton stated: “Following this robust begin to the 12 months, we stay assured in our full-year steering and supply of our deliberate investments in infrastructure to help our world ambitions.”


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